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Apple Close to Shazam Deal

Apple are reportedly close to tying up a deal to purchase music recognition software Shazam.

TechCrunch are reporting that their sources say that the tech giant will complete the deal this week, though there is some discrepancy over the cost, with one source saying it’s in the nine figure ballpark, with another claiming it will be around $400 million. Either way, the fee will likely be significantly lower than the $1 billion valuation placed on Shazam back in 2015.

Shazam was founded in 1999 and has over 100 million monthly users. Should the deal go ahead, it is very likely that the service would stop referring users to services such as Google Play and Spotify, and instead be exclusively integrated with Apple Music.

Neither Apple or Shazam have commented on the reports.

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A co-owner of this here website, as well as a Writer, Podcaster and Designer. I'm well known for my enthusiasm and positivity. You can find out what's on my mind by following me on Twitter and by checking out The Geek Show, The Podcast of Wisdom and Ring the Bell.

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