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Thor: Ragnarok is Disney’s Biggest Trailer Launch Ever

The first teaser trailer for Thor: Ragnarok has become Walt Disney’s biggest ever trailer launch.

The new clip pulled in over 136 million views in just 24 hours, making it Disney’s most-viewed trailer ever across all of their properties – Pixar, Star Wars, Disney live-action and of course Marvel. Just for comparison, the trailer for Star Wars: The Force Awakens did 112 million views in 24 hours.

The previous Disney record was the 127.6 million views garnered by Beauty and the Beast.

The overall record-holder is still the first trailer for the reboot of It, which did a staggering 197 million views.

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A co-owner of this here website, as well as a Writer, Podcaster and Designer. I'm well known for my enthusiasm and positivity. You can find out what's on my mind by following me on Twitter and by checking out The Geek Show, The Podcast of Wisdom and Ring the Bell.

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