The first teaser trailer for Thor: Ragnarok has become Walt Disney’s biggest ever trailer launch.
The new clip pulled in over 136 million views in just 24 hours, making it Disney’s most-viewed trailer ever across all of their properties – Pixar, Star Wars, Disney live-action and of course Marvel. Just for comparison, the trailer for Star Wars: The Force Awakens did 112 million views in 24 hours.
The previous Disney record was the 127.6 million views garnered by Beauty and the Beast.
The overall record-holder is still the first trailer for the reboot of It, which did a staggering 197 million views.