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Lego Ends Promotional Agreement With The Daily Mail

LEGO have announced that they will no longer be advertising their products in UK newspaper The Daily Mail through the giveaway polybag promotions that have proven extremely popular over the last few years.

The decision follows a public campaign for businesses to stop funding newspapers that promote “hatred, discrimination and demonisation’, the Daily Mail having been at the forefront recently following a personal attack on the judges who upheld a legal challenge against the Brexit vote.

Responding to a tweet from the Stop Funding Hate campaign, the construction toy company said, “We have finished the agreement with The Daily Mail and are not planning any future promotional activity with the newspaper.”

The original tweet from the campaign highlighted an open letter to LEGO regarding their connection to The Daily Mail which has recently gone viral across the net with large numbers or parents and fans of the toy company supporting it.

In the letter, Bob Jones, a parent with a young LEGO fan, explains that despite his son’s love of the toys he cannot condone the connection to the newspaper, saying, “It genuinely bothers me, that a great progressive company like yours supports this “news” paper, helping increase its circulation.”

The announcement today sees LEGO as the first company to publicly sever ties with the newspaper.

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A co-owner of the Palace and the Tech Guru. He also co-hosts "The Geek Show" podcast and hosts "The Unhinged Gamer" videos on TPoW TV. You can catch up by following him on Twitter or (most likely) gaming: PSN: UKMickyJay - XBOX: Micky Jay.