Ahead of Autism Awareness Month this April, publisher Activision have just announced they will be producing new Skylanders Superchargers toys, to help raise awareness for autism. The figures are blue and white to reflect the official colours of Autism Speaks.
The new ‘Power Blue’ series will include such characters as Trigger Happy and Splat – in addition to their Gold Rusher and Splatter Splasher vehicles. The characters will also be brought to life in rollicking blue form in the game. The toys are available in US and European stores now, and will be hitting stores in Canada on April 1.
“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum,” said Skylanders Vice President, Josh Taub on the new scheme, “the entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
The Skylanders series is the first video game and toy series to have teamed up with Autism Speaks, and vice president Peter Morton has stated the organisation “couldn’t be more excited.” In addition to releasing the new toys, Activision will be donating to several autism-related organisations, as well as matching any donations given by their employees (via. Polygon). The company is also implementing an education program for its employees for Autism Awareness Month.