The brothers behind popular ‘React’ YouTube series, Benny and Rafi Fine received a rollicking after announcing their aims to trademark the word ‘React’.
Having announced React World, a project which will allow others to use the React formula for their own videos, the brothers’ intentions to trademark the word was reported by Variety last week, whilst the official announcement video has since been removed. The upheaval the video caused wasn’t exactly paltry, accumulating 300,000 dislikes and a plethora of – ironically – reactions videos from fans.
The Fine brothers released a Facebook statement earlier, mentioning (via. Gamespot):
“We do not own the idea or copyright of reaction videos overall, nor did we ever say we did. You don’t need anyone’s permission to make these videos, and we’re not coming after anyone.” The statement has since, however, vanished from the web.
After the concept of React World received a sizable amount of refute from viewers, the Fines have previous released (now deleted) apology videos admitting they’d “completely screwed up”, and continued to explain what their aims were when
Earlier today, Benny and Rafi Fine released an apology stating their decision to rescind all trademark applications and discontinue React World project:
“We realize we built a system that could easily be used for wrong. We are fixing that. The reality that trademarks like these could be used to theoretically give companies (including ours) the power to police and control online video is a valid concern, and though we can assert our intentions are pure, there’s no way to prove them.”
The Fine Brothers Entertainment YouTube channel has over 13 million subscribers, and has accumulated more than 3.8 billion views so far.