Netflix have announced that they are to put a stop to subscribers illegally viewing content not available in their own country.
The frowned-upon – but widely-used – method allows users to use proxy servers and VPN services to appear to Netflix’s servers that they are watching from a different country, opening the variety of films and TV shows. However this will soon be a thing of the past.
In a blog post, Vice President of content delivery architecture David Fullagar made the relevation;
“Some members use proxies or ‘unblockers’ to access titles available outside their territory. To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.”
And while the streaming service is working on assembling a pool of content accessible globally, Fullagar admitted there is still some way to go.
“We have a ways to go before we can offer people the same films and TV series everywhere. In the meantime, we will continue to respect and enforce content licensing by geographic location.”
While Netflix have not yet revealed how they will enforce this, it is believed that the changes will take place over the next few weeks.