First it was Nike with their limited edition trainers, then Pepsi announced their new Pepsi Perfect drink, then the Jaws 19 trailer hit the internet and now the “Official” hoverboard commercial has been released, the future is now.
Last week we reported Pepsi’s effort to celebrate – and cash in on – Back to the Future day, the date Marty and Doc arrive in the future in Back to the Future Part II, October 21, 2015.
For anyone that has a calendar to hand, that’s next week, so companies involved in the movie are getting involved and either releasing products or mock trailers/ads as part of the celebrations.
Now the one we’ve all been waiting for, well apart from actually owning the hoverboard itself, Universal Pictures have released the offical commercial for the hoverboard used by Marty in the movie.
The minute-long commercial features a dread-rockin’, power laces-wearin’, skater testing out a pink Hoverboard just like Marty’s.
It’s a brilliant nod to the movie and it’s fans but much more importantly it is a fantastic marketing opportunity for the studio as 30th anniversary edition of the Back to the Future trilogy is out just in time.