Earlier this week it was announced that Marvel Studios president Kevin Feige would be directly reporting to Disney chairman Alan Horn, after “years of frustration” working under Isaac Perlmutter, and now word comes of more change – and a big one, at that.
Once a staple of the process of bringing Marvel productions from script to screen, the Marvel Creative Committee – consisting of Alan Fine, Marvel Comics writer Brian Michael Bendis, Marvel Comics publisher Dan Buckley and Joe Quesada, Chief Creative Officer of Marvel Enterprises – often offered notes and opinions on all the movies in the Cinematic Universe. Indeed, rumour has it that it was the Committee’s involvement that led to Edgar Wright walking away from his long-term Ant-Man project.
However, in the fallout of Feige successfully shifting power over the Marvel movies away from Perlmutter, the Committee have also fallen foul of the Marvel Studios chief, for they are no more.
Going forward, Feige – along with Louis D’Esposito and Victoria Alonso – will make the key creative decisions, finally away from the bizarre choices made by Perlmutter. Reportedly, the recent controversy surrounding the lack of Black Widow merchandising came because he believes that “girl toys” do not sell, and constantly blocked plans to release them.
Heading into Phase Three, Marvel now find themselves at full power; being led creatively by people with definitive targets in place and under no-one but Disney, expect to see more dynamism and a revitalised Kevin Feige. And while 2016’s MCU offerings Civil War and Doctor Strange may still carry remnants of the Creative Committee’s input, the increasingly-important Guardians of the Galaxy Vol. 2 and Thor: Ragnarok should really benefit from this.
With DC and Warner Bros. still in their infancy when it comes to universe-building, Marvel are now positioned to only strengthen their hold on the superhero genre as they build to the climactic Infinity Wars double-header.