Apple have unveiled their answer to Spotify – Apple Music.
The tech giant made the announcement at the World Wide Developers Conference, with Beats co-founder Jimmy Iovine – who agreed a $4 billion takeover deal last May – taking the stage to explain the service.
As well as the expected choice of millions of tracks available to stream and curated playlists coming from the iTunes library, there will also be a round-the-clock radio station, titled Beats1, broadcast 24 hours a day from three cities; Los Angeles, New York and London. Former Radio 1 DJ Zane Lowe has been hired to work on the station.
One of the biggest points in the presentation was the desire to make Apple Music about the listener, introducing specific and advanced music selection algorithms, to ensure that the music the user is listening to is music they want to hear. This will be aided by a feature called For You, which will scan your music library and use that to make more accurate and relevant recommendations.
Social interaction is also a big part of Apple Music, with users being able to get closer to their favourite artists. Exclusive content can be shared by artists through Connect, which will also enable them to talk directly to the fans.
Siri on iPhone is also supported, giving users the ability to request music tracks through voice commands.
Apple are offering a three month trial membership for Music, with regular pricing coming in at $9.99 a month for an individual membership and $14.99 a month for a family subscription for up to six people.
Apple Music will launch on iPhone, iPad, iPod touch, Mac and PC in 100 countries on June 30. Apple TV support and an Android version will be available later this year.