While there is undoubtedly a galaxy-sized amount of pressure on J.J. Abrams to present a Star Wars film that doesn’t bring back memories of The Phantom Menace, the other side of the coin when directing a new Star Wars film is that you literally don’t need to do any promotion.
If neither a trailer, poster or TV spot were ever produced or printed, it would have no affect on the amount of people that will slap down their money 10 months from now. So when it comes to choosing exactly what will be released to further whet the appetite, Abrams and Co. have a little more time to be patient, though that doesn’t mean it will be any less difficult.
“The truth is it’s like we haven’t shown anything. There’s sort of an abundance of riches with the stuff we could put out so we’re just trying to make sure it’s as good as it could be before we put anything out. The disaster would be to race something out for the sake of making an impact and it being not as good as people deserve.”
“We don’t want to be coy but we have almost a year until the movie comes out, so we have to be smart about what we say and when. We’re always having conversations about it.”
Star Wars: The Force Awakens is due to be released on 18 December 2015 and the director had a final word for the awaiting public;
“I would say thank you for being interested. Thank you for your patience and honestly, I can’t wait for you to see the film.”
Neither can we.