Apple have been named the most valuable brand in the world, ending Coca-Cola’s 13-year reign on top.
Interbrand, a corporate identity and brand consulting company, have decreed that Coca-Cola has dropped to third, behind Apple in first place, and Google in second. Said the report;
“Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.”
Interbrand estimate that Apple have a value of $98.3billion, a 28% increase on last year’s standings.