Virgin Media have agreed a deal with Netflix for it’s TiVo service.
The agreement will see the Virgin offer programs from the streaming service’s library. Original programming like House of Cards, Arrested Development, Hemlock Grove and Orange is the New Black will be available to Virgin’s 1.7 million customers, as well as Netflix ‘next-day’ exclusives like Breaking Bad.
Virgin Media CEO Dana Strong has spoken about the partnership:
“We’re delighted to be bringing yet another groundbreaking service onto TV screens in millions of Virgin Media homes.
“Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily – all through their TV set-top box and at outstanding value. Virgin Media TiVo offers different ways to watch, either subscription or pay per view, all seamlessly integrated for simple, intuitive viewing so there’s a world of great entertainment at your fingertips and everyone can be sure of the perfect TV moment.”
The app will be accessible in the Apps & Games section on the TIVo box, and existing Netflix customers can log into it using their details. New customers to the platform can also sign up for the service via the app.
Bill Holmes, global head of business development at Netflix, is very happy with the new agreement:
“The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers.”
Approximately 40,000 UK households have been selected for a trial of the arrangement, with full rollout coming later this year.