So, it happened. After all the months of rumour and talk, and increasingly-regular leaked photos, Apple have gone ahead and introduced the ‘budget’ iPhone.
And in different colours, too.
So what does the 5C offer? Let’s start with that attention-grabbing exterior…
Knowing the casing would be plastic, and with the public perception of that not being at it’s most encouraging, Apple have designed the phone in such a way that enables them to use the plastic they had to, but still give the phone the structural integrity required, by building it around a steel-reinforced frame that will also act as an antenna. It is attached to the outer shell of the phone in separate pieces, and then laser-welded together to get a precise fit. There are no seams or joins on the device, that plastic exterior is in one piece.
Many expected a ‘budget’ iPhone – and a multi-coloured one at that – to potentially be lacking in quality. It is budget for a reason, after all. However, Apple have realised these preconceptions and are at pains to maintain that it performs no worse than any other iPhone. Coming equipped with the same A6 chip currently found in the iPhone 5, it still delivers the graphics and performance expected, all while running efficiently and maintaining battery life; It offers 10 hours talk time and video playback time. No cost-reducing corners being cut here.
Apple are taking full advantage of the colour here, with their new specially-designed cases. Coming in six different colours, and with circle pattern on the back, the accessories are designed to alter the look of your phone and add more fun to the experience. Apple say that the cases were being designed at the same time as the phone, and are not an afterthought. They are made from silicone so they are pleasant and gentle to the touch, and have a microfiber lining to protect your phone. Over to you, third party case developers.
The 5C also comes equipped with an 8MP iSight camera, complete with a five-element lens, and panorama option. There is also a new Camera app, allowing you to take photos in a square format, and choose from eight different filters while you are taking the photo.
Apple have also announced the pricing structure for the phone, with US buyers able to get the 16GB model for $99, and the 32GB version for $199, on 2-year contracts. For those looking to get the phone SIM-free, it will cost $549 for 16GB and $649 for 32GB in the US, and in the UK an unlocked 16GB 5C will cost £469, and £549 for the 32GB version.
Is the colour worth that much?