Microsoft have rebranded the Xbox Live Marketplace.
Effectively immediately, it will now be known as the Xbox Games Store, with a Microsoft rep confirming to Joystiq the reason for the change.
“[Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November.”
Marketplace launched at the same time as the Xbox 360 in November 2005, and with the Xbox One launching in November, and given recent changes to the Xbox Music and Video stores, this change hardly comes as surprising.
Earlier this week, Microsoft made another major change to their platform, with the long-running MS Points coming to an end and being replaced with local currency.