WWE have announced plans for their social media and digital integration at this Sunday’s SummerSlam PPV.
As well as the usual Twitter and WWE app involvement, there will also be some features not used before by the company.
A new Social Hub has been unveiled, which will include various sections for photos, videos and posts on different social networks by the wrestlers and WWE fans. There is also a option to filter content on the Hub to suit users’ preferences. Perkins Miller, WWE’s executive vice-president of digital, expressed
“I think the biggest core social activation here is with our new social hub.”
– Perkins Miller, WWE’s executive VP of digital
As well as the new Social Hub, there will also be a new digital breakthrough on display at SummerSlam, with The Miz – who has been named as the event’s host – using Google Glass for the first time, providing photos and videos streamed directly to the Hub. Other social involvement this week included a press conference that was held yesterday which streamed live on YouTube, Facebook and WWE’s official website.There will also be celebrity social media ambassadors posting about the PPV to their own networks’ fans, as well as a Twitter-centered ticket contest. And this, Miller explains, is why WWE has expanded the PPV to a multi-day event;
“Literally just six or seven years ago, [SummerSlam] was just one three-hour event. But now we’ve seen how we can use social media as the glue that connects all of these things for our fans who can’t be in Los Angeles as well as the fans who are there. It creates a unified experience we weren’t able to have before.”