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Stan Lee launches new ‘Superhero’ cologne

Stan Lee Lou Ferrigno Header

Comic book legend Stan Lee has launched a new cologne.

Stan Lee’s Signature Cologne’ is now available through JADS International, and their chief executive Andrew Levine has explained how the cologne came about.

“We wanted to do something, we talked about it and he said, ‘I never thought about my characters, what they smelled like’. He said, ‘Everybody would be pretty good except the Hulk’.”


The cologne includes aromas of Bergamot, ginger, white pepper, basil and violet, as well as “accords of cedar, vetiver and musk”, and intends to “capture and villainous as well as heroic” traits of the characters that Lee created.

“You want to feel like Iron Man… but you want to have a little bit of Loki”


Lee himself also commented on the product, adding there are additional scents he would want to add to the cologne.

“I felt a touch of villainy added to the scent would make it more interesting and be of greater appeal to females who always find a villain interesting if he’s rich and handsome – and smells good.

“In a perfect world, I’d also want to add a whiff of comic book store aroma – the smell of newsprint and coloured ink, the rush of enthusiasm and the thrill of discovery.”


Stan Lee Cologne


For those of interested in smelling like Iron Man and Loki, you can pick yourself up a bottle of Stan Lee’s Signature Cologne, which will set you back $24.99 (£16) for a 100ml bottle, right here.

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A co-owner of this here website, as well as a Writer, Podcaster and Designer. I'm well known for my enthusiasm and positivity. You can find out what's on my mind by following me on Twitter and by checking out The Geek Show, The Podcast of Wisdom and Ring the Bell.


  1. I am usually sceptical of celebrity endorsed after shaves, but this time it’s different. Stan Lee makes me want to buy this!!