LOVEFiLM have today announced the launch of a new Instant streaming app for online devices.
The app, which the company say will “bring a host of exciting new features to members”, is now available on the PlayStation 3 in the UK and Germany, and is coming to all platforms enabled for LOVEFiLM Instant.
New features in the app include an improved search function and recommendation engine, making it easier to find content, and an optimised user interface that will improve finding content. A new Watchlist feature has also been added, which will let users create a streaming playlist that can be accessed at any time they desire. It will also be easier to go back and watch content again, with a new display on the homepage showing what is currently being viewed, and also where you got up to in the film or TV show the last time you watched it
Additionally, the company have also announced that Instant customers in the UK and Germany will now have access to the latest movies and TV series in HD on the PlayStation 3, the first time this has been available.
Simon Morris, Chief Marketing Officer at LOVEFiLM, said in a press release;
“With the new and improved LOVEFiLM Instant app launching on PS3 we continue to offer our members a market-leading viewing experience. The improved search engine, user interface and other improvements make discovering new content easier than ever before, whilst the addition of popular features such as the Watchlist allow members to plan their viewing around their busy schedules.”
Fergal Gara, the Vice President and Managing Director for Sony Computer Entertainment UK and Ireland, was also quoted;
“LOVEFiLM has been a fantastic part of the services offering on PlayStation 3 since 2010. Now with a brand new improved app coming first to PlayStation 3 plus the addition of HD content, this is a huge enhancement to the PlayStation entertainment portfolio and even more relevant for our millions of UK customers.”