Sega will add disclaimers to their trailers for Aliens: Colonial Marines after admitting that they differ significantly from the final game.
Following a complaint to the Advertising Standards Agency from a Reddit user – in which it was claimed “the game looked and played NOTHING like what was shown to consumers” – Sega have taken the bold move in admitting fault and attaching disclaimers.
Subpardave wrote on Reddit;
“Of course, the game looked and played NOTHING like what was shown to consumers.”
“My aim was not to get fines, compensation or any of that. Gearbox and Sega spoke very clearly – by saying absolutely nothing – and showed the purchasing community that they would rather this mess all quietly disappear.
“The games industry – like any other – needs to be held accountable for blatantly deceiving the consumer. And doubly so when a wall of silence is the only response to resounding criticism for shipping a shoddy product, having shown off one with all the bells and whistles.
“The ASA has little real power. But negative press? That does.”
The ASA upheld the complaint, stating in a letter;
“We contacted Sega Europe to discuss this issue. They explained that their online trailers used demo footage, created using the in-game engine. Sega Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren’t aware of these issues when the trailers were produced, in some cases several months before release.
“Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played.”
Aliens: Colonial Marines was released to widespread disappointment, and it was soon realised that there were significant differences in what was displayed in the trailer, to what we featured in the final product. IGN displayed comparisons of trailer shots to those in-game, highlighting the inaccuracies, while Videogamer produced a video comparing a gameplay demo to the final game;
Gearbox boss Randy Pitchford has acknowledged the controversy, but as yet has offered no explanation for it.