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UK retailers claim Wii U price cut isn’t working

The recent ‘unofficial’ price reduction on the Wii U in the UK is not having the desired effect, UK retailers claim.

Amazon, Asda, ShopTo and GameStop have all implemented a £50 price cut on the console, but sales are still down. And those retailers could now be looking to minimise the Wii U’s presence in their stores.

A source described as a “top buyer at one of the UK’s biggest games retailers” told MCV that Nintendo need to act fast.

 

“Currently Nintendo has not lost space, but their mix of sales is down. We are looking to reduce slightly but must admit their silence on strategy is deafening at the moment. They’ve got to do something otherwise it is GameCube all over again.”

 

A Nintendo spokesperson has confirmed to MCV that the company is planning to meet with retailers soon to discuss concerns.

 

“We’ll be speaking to our retailers directly over the next few weeks to take them through our plans for building Wii U momentum over the course of 2013.

“We have a strong and broad line-up of software launching this year and we look forward to updating – and exciting – our retail partners over the coming weeks.”

 

Back in January, Nintendo lowered sales forecasts for the console, from 5.5 million units to four million, following weaker demand than expected.

 

Source: MCV

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A co-owner of this here website, as well as a Writer, Podcaster and Designer. I'm well known for my enthusiasm and positivity. You can find out what's on my mind by following me on Twitter and by checking out The Geek Show, The Podcast of Wisdom and Ring the Bell.

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