Well it looks as though that’s not going to change as EA’s Financial Officer Blake Jorgensen revealed that all of the gaming giant’s future releases will feature some form of micro-transactions;
“We are building into all of our games the ability to pay for things along the way; to get a higher level, and customers are enjoying and embracing that way if business”
EA’s Chief Technologiy Officer, Rajat Taneja is overseeing the move. Jorgensen added that Taneja’s team views micro-transactions as a key feature moving forward and they have decided to take payment models in-house instead of outsourcing them as they used to.
“If you’re doing microtransactions and you’re processing credit cards for every one of those microtransactions you’ll get eaten alive. And so Rajat’s team has built an amazing backend to manage that and manage that much more profitably. We’ve outsourced a lot of that stuff historically; we’re bringing that all in-house now.”