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Apple CEO did not want to sue Samsung

Apple CEO Tim Cook was opposed to filing a lawsuit against Samsung, a new report has revealed.

A feature on Reuters has claimed that Cook did not want to initiate litigation against Samsung over design similarities to Apple’s iPhone. Cook has previously been quoted as saying;

 

“I’ve always hated litigation. We just want people to invent their own stuff….We’d prefer to settle, not battle.”

 

It’s no secret that Jobs was always in favour of challenging rivals – his declaration of “thermonuclear war” is well-known – whereas Cook is more concentrated on keeping a working relationship with Samsung, who provide Apple with supplies for their products. Industry analysts have estimated that Apple have purchased approximately $8billion worth of supplies from Samsung in the last year alone. Apple and Samsung have shared a steady supplier relationship since 2005, and it seems Cook is anxious to maintain that.

 

Source: Reuters

 

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A co-owner of this here website, as well as a Writer, Podcaster and Designer. I'm well known for my enthusiasm and positivity. You can find out what's on my mind by following me on Twitter and by checking out The Geek Show, The Podcast of Wisdom and Ring the Bell.

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