The Walking Dead: The Game has sold 8.5 million episodes across all platforms.
Speaking to The Wall Street Journal, game maker TellTale’s co-founder and CEO Dan Connors revealed the astonishing figures, which the newspaper estimates that at $5 a game works out to approximately $40million made from the game.
“To date, it’s sold 8.5 million episodes and it’s been in the marketplace for seven months. November and December were our biggest months. It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it. Apple has featured us a bunch of times for each of the episodes, and it’s in Apple’s Hall of Fame [for iPhone and iPad apps].”
Connors also revealed that the game has been a huge success on the mobile platform, with 25% of the game’s total revenue coming from iOS alone.
“Because of the episodic model, the price points are similar across all platform. Our average revenue per user is about $16. That’s consistent across all platforms. The episodic model has allowed us to create an economy that works on mobile. As far as size, at this point it’s probably about 25% of the revenue of the product and it is on the largest upswing of all platforms as well. I think we see with iOS products, we see more impact from when the show is on, when there’s stress about the show.”
He also revealed that a second season is planned. No release date has yet been given.
Source: Wall Street Journal