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Apple senior exec rules out cheap iPhone

Apple have ruled out releasing a budget iPhone.

Two days ago, we reported on the speculation that the technology giant were working on a cheaper iPhone, but comments made to the Shanghai Evening News by Apple senior executive Phil Schiller seem to rule that out.

 

“Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. Every product that Apple creates, we consider using only the best technology available.”

 

So it seems that Apple will be sticking to it’s policy of offering premium products at premium prices.

 

Source: Digital Spy

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A co-owner of this here website, as well as a Writer, Podcaster and Designer. I'm well known for my enthusiasm and positivity. You can find out what's on my mind by following me on Twitter and by checking out The Geek Show, The Podcast of Wisdom and Ring the Bell.

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